Thursday 24 April 2008

Content

'User generated content' has been a buzz phrase in the media industry for the past couple of years.

What it boils down to is a desire to increase the amount of interaction between our titles and readers by publishing people's comments, blogs and pictures online and in print. (Or, put another way, we'd like you to do some of our work for us please).

The only problem comes when some of the 'content' your 'users' are 'generating' turns out to be a load of immature tripe.

Yes I'm talking about our online messages, which were getting reduced to playground level at some points this week until we had to ban a load more users.

As a general rule, people can have their say on anything they like as long as they don't abuse other users or land me in the libel courts.

Unfortunately some of them have been doing just that, and have been booted off as a result.

Anyhow, back to the print product and it's a cracking paper this week. One of the basic rules of journalism is the more people connect with a story, the more paper's you'll sell.

It might sound brutal, but you've got less chance of getting on the front page if you are stabbed in a back alley in Thornton Heath at 3am than you have if you are stabbed in the Whitgift Centre at 6pm. Everyone goes shopping, not everyone's hanging around in the early hours.

This week's splash comes into the latter camp - it will interest, and horrify, a big chunk of our readership. More tomorrow.

2 comments:

Anonymous said...

"This week's splash comes into the latter camp - it will interest, and horrify, a big chunk of our readership. More tomorrow." - indeed all that stuff about dogs biting horses on the front page is seriously horrifying.

By the way why do you have such an affection for the quaint use of 'pervert' as a noun which must make at least half a dozen appearances a week? Even the Current Bun can resist the temptation for whole editions.

Anonymous said...

Thank you for banning those contributors who are offensive.

Please be more rigorous in your policing of comments.