Friday 6 June 2008

Editions

I'm pleased with the Croydon edition of the Advertiser today, but that's been overshadowed by a complete balls-up with some of our district editions.

To cut a long story short, people buying the Sutton or Coulsdon & Purley Advertisers and hoping to read about the Carshalton child deaths have been given a page from the New Addington Advertiser instead.

Because it's on an inside page, they won't realise the mistake until they get home - and quite rightly they're not impressed.

We're looking into how and where the mistake was made, but that's irrelevant to the readers. In these situations the newsdesk always bears the brunt of the calls, which is unfortunate as they are the ones least culpable.

The bottom line, though, is mistakes like this are simply not good enough and we can only apologise to readers and do what we can to provide them with an alternative edition with the correct story in it.

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